Attracting A Young Audience

This article was actually very touching.  It talks about how a girl, Rachell Hoffman, went missing and they did not know how to reach out to people.  They used social media to reach out to the younger audience.  They started with a facebook page that her friends made, then a twitter account, and lastly a YouTube channel.  I think that this is the best idea to get through to people.  Facebook just broke the 500 million mark a little while ago.  That is a great portion of the population in the world.  The article was saying that most people don't read the papers and they reach out to people through social mefia.