From Innovation to Revolution

Clay Shriky wrote an article, "The Political Power of Social Media", where he tries to look and see how the internet has changed the way retail stores have been affected.  But Malcolm Gladwell, the author of the article I read, says that it has actually not affected it this much.  He talks about a story where he went to a store, Land's End in Wisconsin, and talks to them about the internet.  They say that it has changed, but not that way Clay Shirky has put it.  It is about the same affect as taking someone call than it is over the internet.  Clay Shirky had to put his two thoughts in again.  He claims that what he meant is that it may not affect the retailers, but the competitors of the retailers.  Shirky says, "clothing firms now have to compete with Zappos, bookstores with Amazon, newspapers with Craigslist, and so on."  I agree with this.  All these companies that are now online are one of the most searched business on the whole internet!  It may not help the little companies, but it is sure helping the big ones.